‘Star Wars: The Force Awakens’
LOS
ANGELES – Marilyn Monroe and Freddy Krueger were trying not to look
annoyed. But their mood was obvious on Monday afternoon as tourists paid
little heed to the celebrity impersonators on Hollywood Boulevard,
instead focusing their curiosity on more than 100 people camped out in
the courtyard of the historic Chinese Theater.
No. It couldn’t be. Seriously?
“We’re
lining up for the new ‘Star Wars’ movie,” an Australian woman at the
front of the queue, Caroline Ritter, told an incredulous-looking couple
visiting from Ohio who stopped to inquire and take photos. “Yes, we
still have a very long time to wait,” Ms. Ritter added. “No, we’re not
crazy.” “Star Wars: The Force Awakens”
will arrive at the TCL Chinese Theater Imax, as the site is now
officially called, on the evening of Dec. 17 — meaning that Ms. Ritter
and her fellow die-hards will have waited for 12 unwashed days before
the first light sabers flicker to life. (They began to assemble here on
Saturday afternoon.) The question, especially in the age of reserved
movie theater seating, is why.
Even with hundreds of opening-weekend show times for “The Force Awakens” already sold out, analysts predict there will be more than enough
seating capacity on opening weekend. For instance, AMC Theaters, the
second-largest multiplex chain in North America (behind Regal
Entertainment), last week said that 1,600 opening-weekend screenings
were sold out, but that 3.5 million tickets remained available. At least
36 AMC theaters will run “The Force Awakens” around the clock.
It’s
just not like the old days, when movies were shipped on reels and
people could buy tickets only at box office windows. Most theaters now
sell tickets online — many offering reserved seating — and rely on
digital projectors, which means the number of screenings can be more
easily adjusted to meet demand.
But that’s missing the point, the “Star Wars” campers said Monday.
“At
night you freeze and in the daytime you cook, but you come for the
camaraderie and the chance to be a part of cinematic history,” said Erik
Murillo, who was sitting in a lawn chair near two large plastic crates
packed with supplies (clothes, food, a tent). “Besides, there are
traditions to be upheld.”
The
Chinese Theater holds a special place in the “Star Wars” pop culture
galaxy. The first “Star Wars” movie was only booked into about 30
theaters in May 1977 in part because some executives at 20th Century Fox
were skeptical of the film’s box office potential. Instead, swarms of
people turned out; the throngs were especially large outside the
Chinese, which has long been a symbol of Hollywood, helping to generate
global news coverage.
Ever
since then, particularly in 1999, with the arrival of “Star Wars:
Episode I — The Phantom Menace,” camping out here became just another
part of the pageantry that accompanies each “Star Wars” release. In
2005, in anticipation of “Star Wars: Episode III — Revenge of the Sith,”
fans started lining up at the Chinese six weeks in advance. (As it
turned out, however, Fox had not booked “Revenge of the Sith” into the Chinese, so they were waiting in line for nothing; whoops.)
Continue reading the main story
“We made sure not to make that mistake again,” said Stefanie Vance, who was in line here Monday with her daughter, Amanda.
Theaters everywhere have been preparing for similar lines, advising fans in advance that costumes are fine, but masks, face paint and space weapons are not. Extra security will be in place at some theaters to manage crowds.
Here
at the Chinese, the line experience is all very civilized, insisted Ms.
Vance, who was dozing near a sign that read, “The line awakens!” There
are rules — tents must be erected by midnight and dismantled by 6 a.m. —
and there is a system that allows people to leave for short periods
while keeping their place in line; fans take turns managing a clipboard
system for checking in and checking out.
Everyone wears a name badge, and some fans created a line-related website. They even have a charity partner, Starlight Children’s Foundation,
which is focused on helping seriously ill children and teenagers.
(Those gawking tourists are encouraged to contribute to the foundation
by sending text messages; some give cash on the spot.)
There is rarely a dull moment, however, on Hollywood Boulevard, land of roaming costumed characters,
colorful panhandlers and the occasional person trapped in an alternate
mental dimension. “The other night, somebody dropped off two live
rabbits and disappeared,” Mr. Murillo said. “What are we supposed to do
with two live rabbits?” (City employees were called to deal with them.)
Despite
their intense fandom, the people lined up outside the Chinese do seem
to have their limits. When a reporter mentioned that a Texas-centered
theater chain was holding an endurance contest involving a marathon screening of the previous six “Star Wars” movies (no sleeping allowed), Ms. Vance made a skeptical face.
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