Dilwale
Dilwale is Kajol’s comeback film, and the first casting of Bollywood's most celebrated romantic pairing in, not to mention it's directed by the renowned blockbuster-maker Rohit Shetty. So, why it lost steam to the trailer release of a film featuring a considerably younger onscreen (perhaps even off-screen) couple — Ranveer Singh and Deepika Padukone — is no mystery.
Mehra argues that ‘(to youngsters), it’s embarrassing to see two older people romancing’.
“Dilwale has not created the kind of buzz it should have. The trailer shows cars being blown up, which we have seen before. There is nothing new there. When you have a 20-year-old pair, it doesn’t make that very exciting. They might have started their journey 20 years ago in a massive way, but they are not as exciting to today’s youngsters. It’s embarrassing to see two older people romancing. Here (in Bajirao Mastani), the trailer looks gigantic. It’s a Mughal-E-Azam of modern times. What happened in the 1960s is being repeated in 2015. After 55 years, we can finally see this sort of grandeur,” says Mehra.
Industry analysts also feels that it’s great that two “stellar releases” will take place on the same weekend, as it will provide the audience with choice, in terms of which one they wish to watch (at all, if not first). “Of late, what’s happening is one massive budget film releases and that takes away all the screens. The audience doesn’t have a choice. They will have to watch a Prem Ratan Dhan Payo, even if the film is not that great. The weekend collection is bumper in any case. Here, there will be a real competition. If the buzz around one film is not that great as the buzz around the second, the viewer have the choice to catch the second one. Of course, most people watch both regardless, but at least they have a choice. If word of mouth for one is not that great, then certainly the other has an edge,” says Shekhar.
Dilwale is Kajol’s comeback film, and the first casting of Bollywood's most celebrated romantic pairing in, not to mention it's directed by the renowned blockbuster-maker Rohit Shetty. So, why it lost steam to the trailer release of a film featuring a considerably younger onscreen (perhaps even off-screen) couple — Ranveer Singh and Deepika Padukone — is no mystery.
Mehra argues that ‘(to youngsters), it’s embarrassing to see two older people romancing’.
“Dilwale has not created the kind of buzz it should have. The trailer shows cars being blown up, which we have seen before. There is nothing new there. When you have a 20-year-old pair, it doesn’t make that very exciting. They might have started their journey 20 years ago in a massive way, but they are not as exciting to today’s youngsters. It’s embarrassing to see two older people romancing. Here (in Bajirao Mastani), the trailer looks gigantic. It’s a Mughal-E-Azam of modern times. What happened in the 1960s is being repeated in 2015. After 55 years, we can finally see this sort of grandeur,” says Mehra.
Industry analysts also feels that it’s great that two “stellar releases” will take place on the same weekend, as it will provide the audience with choice, in terms of which one they wish to watch (at all, if not first). “Of late, what’s happening is one massive budget film releases and that takes away all the screens. The audience doesn’t have a choice. They will have to watch a Prem Ratan Dhan Payo, even if the film is not that great. The weekend collection is bumper in any case. Here, there will be a real competition. If the buzz around one film is not that great as the buzz around the second, the viewer have the choice to catch the second one. Of course, most people watch both regardless, but at least they have a choice. If word of mouth for one is not that great, then certainly the other has an edge,” says Shekhar.
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